
Heckuva Crew!
When I first heard about the Murphy-Goode Wine Country Lifestyle Correspondent job, my mind raced like everyone else’s did, I’m sure. You mean I can learn all about wine from harvest to bottle, blog about it, tweet oodles, snap arty shots around Sonoma County, make lots of entertaining (one always hopes) videos, meet amazing people, share their stories…all with a sweet salary…and be EXPECTED to taste hundreds of wines over a six-month period?
Nahhh…there must be a catch.
About the same time as I was daydreaming of this giddy, grape-soaked adventure, I happened upon VinTank’s just-released Social Media Report, a thorough and very accessible white paper on the state of e-business in the wine biz. What, exactly, it posed, was social media’s role in the future of the industry?
I pored over it, a week or so before even conceptualizing my own video submission for the Murphy-Goode position…and I realized I had found the catch:
This correspondent position was not some lackadaisical tiptoe through the vineyards, there was an entire industry itching to find out how to reach the next generation of wine consumers via the virtual explosion of social media and VinTank was going to lead the charge to help the industry acclimate and succeed in a Wine 2.0 world.
(Time and story ellipsis as it’s getting very late and I have to be awake and alert again in about five hours…oh, and I still have a press release to write tonight.)
Short story: I started engaging Paul Mabray from VinTank out and about on the internet, following him around and asking questions about the report. He followed me back and kept an eye on me, VinTank announced their support for two very strong Murphy-Goode candidates, Hardy Wallace and Rick Bakas, and then today they announced their remaining VinTank 4+ candidates, eight now all together…one of whom was me! “What the what?”
I am honored. I am excited. And I’m tired.
But only tired for right now!
Inside I’m aglow and can scarcely stop my mind from playing out all the possibilities with the Murphy-Goode position and beyond. The opportunities that lie ahead for the wine industry as a whole are intoxicating. (Poor choice of words. I swear, I’m sober, just exhausted.) This really is the beginning of a movement…a Goode Movement, if you will (*wink* to Alina)…and it’s going to be a team effort from the VinTank 4+ to the incredible support of all the other amazing applicants and everyone who already works in and loves the wine industry. We’re all in this together and I think this ride we’re sharing hasn’t even left the gate.
That being said, I’ll be posting and tweeting as best I can in the next week, but much travel and distraction starts in a few mere hours.
My thanks and respect go out to VinTank tonight, to the other chosen candidates (check out all the VinTank 4+ blogs in the right-hand column) and to the entire pool of applicants who did more than just daydream about a job like this one…they actually took action to make it a reality. Our collective energy will move this industry step by step…crushing yummy grapes along the way.
Cheers! zzzzzzz