Howdy, Gang!
Welcome back to our third installment of Millennial Wine Consumer interviews. Usually it takes a second season of a TV show or more before they go tweaking it, but this all about social media which moves at the speed of-
(I actually finished that sentence, you just weren’t quick enough to read it.)
For our third interview, we have Michelle, a great addition to the roster, and…here’s the cool twist…she already works IN the wine industry! She’s the Marketing Director for Keller Estate Winery in beautiful Sonoma County. If you haven’t been there yet, please do swing by for a great taste and a “hello!”
I amended the questions a bit for Michelle and she’s been a great sport in dealing with my (dorky) sense of humor. I have to say I was most curious to see if her choices as a Millennial Wine Consumer were any different from those of Matt or Jean, my other two Millennial interviewees to date.
Which has more influence in Michelle’s wine-loving world? Her Millennial designation or her working at a winery? Check it out!
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Everyone, please welcome Michelle!
1. How old are you and how often would you say you buy wine? (Assuming, of course, that Keller Estate wine doesn’t already flow from your faucets.)
I’m 25 years old, and while it would be awesome if Keller Estate poured from my faucets, alas, I do buy wine. I purchase wine about once a week, either from a grocery store (I love Trader Joe’s), a specialty wine store (this is a little more like once a month), online (about once every three months) or directly from a winery (when I go visit).
2. How do you decide which wine(s) to buy if you’re at a store or a restaurant?
When I purchase wine, I’m really interested in people who are trying out new varietals in different regions. I’m really into wines from New World places like New Zealand, South Africa, Chile and Argentina, as well as California, of course.
I like to choose wines in the under-$20 price range if it’s for an everyday meal, but when I’m out at a restaurant, I like to splurge. I also like trying tasting menus with wine pairings — it’s fun to see what a sommelier thinks is a good pairing.
3. Would you consider yourself more “fluent” in wine brands than other friends your age? And do friends call you for recommendations more than others?
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Fortunately, this correspondent position requires the collective efforts of everyone so I don’t see this as a farewell with any of those very talented people.


